MyBEAST

DESIGN

DESIGN

BEAUTY IN PERFORMANCE

There is an undeniable beauty in a magnificently timed run, a perfectly placed free kick, or smoothly executed pull up. Some call it “poetry in motion.” With MyBeast we’ve tried to enhance the beauty of performance, by maximizing the efficiently of every single stage. We’ve also eliminated unnecessary passages from one piece of equipment to another and focused on MyBeast’s contemporary design that:

triggers body’s instinctive drive to move

doesn’t distract from the main purpose of the workout

highlights athletes’ performance and makes the training feel smoother.

DESIGN

BEAST IN DETAILS

Great design is revealed in almost obsessive care for details and when it came to designing my Beast there is really nothing we’ve left to chance.

The core structure is made using an innovative material in order to achieve solidity and indestructible properties of concrete together with the resistance and tensile strength of steel.

Each stage and stainless steel accessory has been hand-polished to make it flawless to touch.

All the manufacturing is done 100% it Italy, benefiting from substantial industrial expertise and a craftsmanship-grade quality.

Then, to create even more immersive training experience we enhanced MyBeast with proximity-based technologies and asked top fitness trainers to develop specific exercises for each Stage.

THE RESULT?

A monolithic-looking, exceptionally stronger structure that can be customized in

479,001,600

ways.

DESIGNER

METALCO DESIGN DEPARTMENT

Since the beginning, the constant research for forms and innovative solutions aimed at enhancing the functionality of the objects has been the adopted guide line.

For years the company has had a Design Department, a Technical Department and international industrialization process, so as to achieve a synergic development through all phases of the project and to enhance the characteristics of the materials used according to the product type.

At the same time, the company has established collaborations with international, well-known designers and with prestigious academic institutions.

The result has been products which have redefined the concept of street furniture and outdoor furniture, awarded by major associations for design and appreciated by users.From the beginning, the search for shapes and innovative solutions aimed at enhancing the functionality of the objects has been the adopted guideline.

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